List Brokerage


List ManagementSelecting the most responsive audience to receive your message is the most important strategic step in your fundraising plan. Your message is not heard if it is mailed to the wrong people. We target the right people for your fundraising appeals based on your goals. We make recommendations, obtain clearances, initiate orders, follow up on delivery of names, and coordinate, with computer service bureaus to ensure correct applications of the merge/purge process. Our list brokerage services include:

  • Analyzing current and prospective markets to determine appropriate list sources
  • Developing strategies for most effective use of available lists (exchange, rental or appropriate mix to achieve specific goals)
  • Developing list recommendations and researching the appropriate selections and enhancements. Research tools employed by NFL include SRDS (Standard Rate and Data Service), list usage comparisons, personal recommendations from other list managers, and more
  • Using various analytic tools and approaches to maximize productivity of each list, maximizing economic outcome for mailer
    • Package to List “Pairing” - techniques illustrate & coordinate best performing list to the best package
    • Stoplight Reports - reporting techniques that illustrate which lists are a “Go” for your client
    • Best Donor Finder - utilizes zipcode modeling, demographic profiles overlays, categorical analysis, and cooperative modeling to ensure maximum performance for our mailers
    • Right Ask- technology uses our own proprietary technique of increasing dollar average without sacrificing response rates.
  • Evaluating responses to determine results of campaign objectives and ascertain future plans