Some lists work and others don't. Some lists work for certain appeals, but not for others. In addition, some segments of a particular list will work, while other segments won't. Knowing these differences can determine the success or failure of a direct-mail appeal. At National Fundraising Lists, we know the difference.

NFL does the work for you. 

We make the recommendations, obtain the clearances, initiate orders, follow up on delivery of names, and coordinate with computer service bureaus to ensure correct applications of the merge/purge process. Our list brokerage services includes:

• Analyzing current and prospective markets to determine list source to be used
• Developing strategies for most effective use of available lists (exchange, rental, or appropriate mix to achieve specific goals)
• Collecting detailed mailing histories within a wide range of offers and appeals to aid in compiling recommendations
• Performing research on recommended lists to determine appropriate selections and enhancements. (An in-house research and reference library and staff supplemented by computer-applied storage and information-retrieval techniques.)
• Formulating net-name arrangements equitable to list users and list owners alike
• Negotiating with list owners for profitable list selections on rentals and exchanges
• Coordinating with computer service bureaus all pertinent information to ensure correct application and understanding of merge/purge, personalization or carrier presort systems
• Obtaining appropriate clearances, initiating the ordering of paperwork and maintaining contact and correspondence, from inception of order to the delivery of materials
• Evaluating responses to determine results of campaign objectives and ascertain future plans

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National Fundraising Lists is a proud member of CDR Fundraising Group.