The fact that some lists work and others don't is as important to list owners as it is to potential mailers. That's why National Fundraising Lists works with our client-base to help develop realistic expectations for list marketing, expectations based on marketing history, our awareness of the list marketplace, and our ability to project exchange capabilities and rental revenues.

We promote aggressively, using a mix of direct mail, space advertising, telephone contacts and personal sales calls. Following guidelines and restrictions developed in consultation with list owners, we screen all offers and approve list usages for agreed mail dates.

Then we provide the processing and follow-up to ensure accurate and timely delivery of names, as well as full invoicing, collections, accounting and related financial paperwork. We maintain and disseminate usage and revenue reports, work to ensure compliance with DMA's Mail Preference Service (MPS) guidelines, and advise and initiate appropriate decoy (seeding) systems to monitor unauthorized use of lists.

In addition, we suggest and implement file maintenance functions (segmentation, selectivity criteria and other enhancement techniques) to sustain and improve list usage and revenue potential.

National Fundraising Lists believes that a list manager should perform not only the basic-order processing services, but also serve as a public relations extension to the list owner.

Our List Management services include:

• Careful screening of potential users for order profitability to the client's donor acquisition program instead of volume processed
• Exhaustive profile analyses of all list characteristics; donor history; results of previous response activity from house mailings; and outside usage, success and history
• Detailed order processing
• Screening and approval according to your restrictions and specifications
• Processing of fulfillment orders on the day of receipt to ensure the necessary time allotment for on-time data processing and delivery
• Daily contact with designated representatives for production/traffic variables on all orders
• Specific record-keeping of all exchanges, assuring exact quantities "owed," thereby eliminating surprises 
• To improve our over all efficiency, NFL uses it's own proprietary software, List Order.

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National Fundraising Lists is a proud member of CDR Fundraising Group.